Entries from October 2007 ↓

The Underground via the Howies blog:

the london underground tube is not a very cheery place.

lots of people, but no one interacts or chats. we all just stand there and suffer. i was chatting to my friend ceri at innocent about it and had an idea to make it better simply. (she is the one trapped behind the glass)

so i sent this message to london underground today.

hello the tube,

i live in deepest wales and we don’t have a train that travels below the earths crust. i now for my job have to use the london tube lots.

i get on and notice that most people are not very happy to be there. people don’t smile at each other, and no one talks.

so how about this as a very simple idea to cheer it all up at little cost to you.

the happy carriage.

paint it yellow and anyone who is feeling upbeat knows that if they get in the yellow carriage that there will be music and the people in there are all up for a chat. easy

you’ll also need to do a bit of advertising to let people know that there is a carriage to go and be social in.

i bet you once people know about it it will be packed and you will need to add more.

i have also put this message on our blog at www.howies.co.uk so the world is waiting for a simple yes or no.

i hope you are having a good day.

Not flash, Just Gordon - Saatchi

Bryl Creem - Effortless

Satisfaction:

“Satisfaction is people-powered customer service for absolutely everything. More specifically, though, it’s a place where communities of customers come together to answer each others questions, share ideas with each other or with an organization, report and solve problems and generally talk about about what matters to them around these products or services.

When the organization or company is involved too it gives them a way to engage with their customers around the issues that matter to their customers most. Satisfaction provides a neutral playing ground where companies and customers can interact to everybody’s benefit.”

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I really loved this story:

Bullied student tickled pink by schoolmates’ tshirt campaign

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Another impressive Sony Bravia ad (here’s how they made it):

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Nice new ads for the Economist:

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Cool jute bag design, among others:

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I love this ident work:

Followup video by Dove to their multi-award winning ‘Real Beauty’ campaign:

Stabilo Highlight only the good bits